The honest and confused story how I decided to become a travel blogger in 2025

I realized these two years of entrepreneurship have actually sucked my inner voice into anxiety and wondering where the money comes from. 

So basically, the inner drive of doing this dream turned into; let´s focus only on optimizing, maxing out on thinking what makes money, and at the same time lacking confidence and feeling deep self-doubt.

I listened to a very inspiring podcast of an entrepreneur who talked about her inner voice as the main guidance in her entrepreneurship. 

I realised how I used to have a strong determination, and how lately all of this has been muted by doubt, too many choices, and too many external opinions. 

Part of me wants to judge myself of “wasting” two years, as I am pretty much at the exact same situation with my business as two years ago. 

But at the same time, deep down I know, all these months (that honestly feel muuuuch longer than two years) were needed to come to this same conclusion of what I want, as I had already in 2016.

So these two years made me test the following business ideas:

-Making Finnish online yoga courses

-Blogging about wellness in Finnish

-Starting a Finnish yoga/movement Youtube channel 

-Thinking of selling B2B content packages to Finnish wellness businesses

→ Realizing that Finnish market is actually small, and I don’t want to do things in Finnish, as I don’t live in Finland, I don’t meet Finnish people in my life, and many things of me have changed from the Finnish way of being - meaning, I don’t want to work with only Finnish people. 

So the next step was:

-Starting English yoga website

-Combining my two passions, yoga and travel into one and only website 

-Realizing algorithms hate unclear focus, so switching to the path I am in:

-Travel blogging in English

And ironically, this is exactly where I was at 8 years ago; I started blogging in English about stuff like living abroad, traveling as a privileged hobby, life in a holiday destination, and responsibility of traveling and tourism.

In reality, none of the ideas I listed above were successful, yet. 

And the truth is, any of them could have been successful, if I just kept on doing the one and same thing for a long enough time consistently. 

But I kept on switching the focus, as on the way I realized which paths are not for me for long term. 

I could have done any of those, but I want to think long-term.

Is this “it” now, and five years from now?

Is this what I want to be known for?

Is this my area of expertise, or do I want it to be?

Weirdly, my passion for yoga became an effort of recording videos, and upset feeling of my courses not selling. 

I all the time knew I want to write and do SEO, rather than more active selling and social media.

But I kept on doing everything, listening to others what’s the right way to go. 

So in all of this noise, I lost my inner voice. 

My inner voice of simply wanting to be a writer.

I want t write my thoughts authentically like this from my travels. 

That’s the Carrie Bradshaw part I want, the quasi-deep author of columns .

But I also want to share actually helpful travel guides, instead of these, pardon my french, sh*tty blogs that rank currently high on Google and are full of ads and sucky tips. 

So I am also in a process to make travel guides the way I would want to find them: combining the gem tips you sometimes stumble upon on social media, but are impossible to find when you look for them. 

And making a structure that actually makes sense when about to travel to a destination. 

I don’t know whoever needs to hear these honest thoughts, or even the travel guides, but I am done trying to do something else than what comes from me naturally. 

Only thing I am worried about is that am I too late?

Does anybody read blogs anymore, now that there’s AI and people wasting hours a day browsing solely social media?

At least I have data that supports the fact that people still search stuff from Google. 

Like keywords with solid search volumes and stuff.

Of course more and more search are no-click (aka people read the AI overviews in search consoles, instead of clicking into websites). 

You also gotta be much smarter, better and faste than before, as you need to stay up to date on AI tools in order to realistically compete against big medias. 

But at the same time, I would think all of this makes people grave more real content, as you are not going to tell me others don’t also realize from miles away which content is AI and which is not (leaf emojis and long dashes, anyone?).

All in all, I can not waste any longer time for not going for this writer era that I was always meant to do. 

Will it work?

Will it make a living for me?

I don’t know.